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For your reference, we have included the original job posting below.
Ad Sales Research Analyst
Job Number:
41273438
Company Name:
Twitter
Job Location:
San Francisco, CA US
Job Categories:
Arts, Entertainment & Gaming Marketing & Advertising
Ad Sales Research Analyst
Ad Sales Research Analyst Full-Time — San Francisco, CA
About this Job Twitter is looking for a Research Analyst to support Twitter’s Sales organization. The Research Analyst will provide reporting and data analysis for audience insights, campaign effectiveness studies, case studies, best practices, and key advertiser insights across Twitter’s industry verticals. In addition, the Research Analyst will prepare first-party and third-party measurement reporting to support pre-sale opportunities, post-sale campaign analysis, and industrial thought leadership.
Responsibilities:
* Sales Support - Custom Research: Manage day-to-day logistics of active custom studies (e.g., surveys) for clients; maintain regular communication with custom research vendors; prepare and update calendar of all active custom research investigations. * Audience Definition - Regular Reporting: Develop and maintain sales reports that effectively describe Twitter’s audience in terms of demographics, psychographics, and other trends/dimensions. Materials will include weekly and monthly analysis of Twitter's internal data and third-party data (e.g., comScore). Identify new reporting uses for Twitter data to cultivate subject matter authority in key client verticals. * Sales Support - Pre-Sale: Prepare pre-sale research (data, news, insights) and materials for pitching key clients; working with Research Manager, identify appropriate custom research solutions for clients to demonstrate ad efficacy; maintain research statistics in sales collateral. * Case Studies - Package key client success stories by industry vertical, combining custom research results and internal analytics from account management; maintain a library of all case studies and recommend appropriate examples for pre-sale conversations. * Landscape Analysis: Track, catalog, analyze, and synthesize publicly available third party research and data related to Twitter and the social media landscape / ecosystem. * Benchmarking: Contextualize the success of client campaigns by maintaining a database of success-metric ranges and averages by client vertical. * New Product Research: Working with Product, monitor campaign metrics for new products to inform design optimization, potential client targeting, and market-sizing.
Qualifications:
* BA/BS degree preferred: 4+ yrs experience in media research or market research * Online experience – preferably in social media. Cross media (TV + online) experience a plus. * Primary research experience strongly preferred: survey editing, sample-recruitment monitoring, vendor project management, results interpretation / analysis, and client interface. * Strong analytics capability: experience with web analytics (Omniture, Google Analytics), syndicated measurement (comScore), and database access (SQL) strongly preferred. * Demonstrated ability to think strategically about a particular industry and/or product set. * Commitment to quality and accuracy. * Strong teamwork and collaboration skills. Ability to build internal networks to accomplish goals through collaboration with resources across teams. * A self-starter who takes initiative and is action oriented. * Can balance the need for quick turnaround with longer-term strategic efforts. * Is flexible and can deal effectively with changes in priorities or ambiguity. * Is driven and solution-oriented and can overcome obstacles to drive projects through completion. * Comfortable with a fast-paced, always-on, start-up environment * Comfortable with presenting to clients and agencies—in both small or large groups * Alignment to Twitter’s vision and core values.
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