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For your reference, we have included the original job posting below.
Digital Account Executive
Job Number:
42742409
Company Name:
Entertainment Industry Employer
Job Location:
San Francisco, CA US
Job Categories:
Arts, Entertainment & Gaming Marketing & Advertising
Digital Account Executive
The Digital Account Executive will play a critical role within our fast paced advertising sales team, with a dual focus: managing existing digital campaigns and developing new digital accounts through outside sales.
Responsibilities
1. Campaign Management for existing accounts, as assigned by the Digital Sales Manager (DSM) -Pre-Sale: (gathering sales materials, utilizing research data and tools, creation of compelling media plans)
-Fulfillment: (processing orders, gathering creative, booking inventory in DFP, monitoring 3rd Party delivery numbers, proactive optimization for delivery and performance, reporting delivery for billings, managing day to day issues).
-Post-Sale (creating comprehensive re-caps of campaigns including screenshots)
2. New Business Development through Outside Sales
-Sell portfolio of digital products (display advertising, daily deals, content sponsorships) to exceed monthly and quarterly revenue goals
-Identify local prospects and engage agency and direct client decision makers
-Plan, prepare materials and present at (2) face-to-face prospect/client meetings each week
-Understand competitive landscape, and effectively differentiate the CSN media portfolio
-Utilize research in presentations and interactions with prospects and clients
-Accurately forecast revenue and manage pipeline of opportunities
3. Assisting Digital Sales Manager (DSM)
-Utilize reporting tools such as DART for Sales Managers, DFP, Comscore, and Google Analytics for special projects as assigned.
-Liaise with digital media team on behalf of the sales team, when appropriate.
-Perform other duties and responsibilities as assigned
