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For your reference, we have included the original job posting below.
Director of Digital Marketing
Job Number:
43346892
Company Name:
Confidential Company
Job Location:
Burlingame, CA Us
Job Category:
Marketing & Advertising
Salary:
DOE
Director of Digital Marketing
Meet Virgin America Virgin America is a brand new airline dedicated to making flying good again. Virgin America incorporates the Virgin Brand’s world-renowned customer focus and distinctive style, to create a high-value, low-fare airline that’s reinventing domestic flying through award-winning service and innovative amenities. Are you Virgin enough If you have the thirst and creativity to make this the most wowed airline in the sky, then we promise to make this a Company where inspired people like you will always love to work.
Are you Virgin enough Virgin America loves team members with the thirst and creativity to make this the most wowed airline in the sky. In return, we promise to make this a company where inspired people like you will always thrive.
Main Purpose of the Role The Director of Digital Marketing will develop and set the strategic direction for Virgin America’s online engagement with our guests. The Director should thrive in an entrepreneurial or new media environment and should have a desire to create something that has never been done before. Our ideal candidate is passionate about technology, online media, driving revenue and measuring results. Candidates with backgrounds in aviation will be considered, but industry experience is not required. This person is a tech-savvy thinker with an ability to drive innovation and change within a fast moving culture. Our ideal candidate is a visionary that will bring online experience and digital media strategies to a new level.
Main Areas of Responsibility
Search: Provide the vision for the Virgin America Search strategy as it translates into revenue management. Pioneer new strategies in search as it impacts yield management and pricing. Innovate in optimization. Provide overall leadership in how the travel category leverages paid search. Work closely with outside agency.
Corporate website: Drive updates/enhancements/changes to the Virgin America ecommerce website, (including mobile reconfiguration). Influence content management strategy and search engine optimization. Work closely with IT department.
Analytics: Arm Virgin America with insights and data to make revenue enhancing decisions. Make recommendations on best analytics practices and partners.
Work closely with loyalty, online media and social media teams.
Professional Experience Required
10+ experience in online media, specifically search and analytics.
Proven experience overseeing an ecommerce site generating $500MM+ revenue.
Knowledge of mobile trends and consumer electronic trends desired but not required.
Past experience working with multiple teams, such as IT, CRM, Sales.
Able to work independently and cross functionally.
Experience managing vendor teams and agencies.
Experience in coordinating across departments to ensure a unified visions and positive guest experience.
Experience in Product Development and Consumer Research processes useful.
Curiosity about how the online media, specifically search, can advance in terms of impacting revenue.
Job Requirements(e.g., travel, must be able to lift 50 pounds, etc.)
Must be visionary.
Must be able to travel at a moment’s notice.
Must be able to qualify for airport badge.
Professional Certifications and Education Required
BS or BA with at least 10 years experience in online media.
MS or MBA or equivalent experience considered but not required.
To submit your resume, please visit: fuseaction=wJob&RID=775
