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For your reference, we have included the original job posting below.
Product Marketing Manager
Job Number:
43982981
Company Name:
iPass
Job Location:
Redwood City, CA US
Job Category:
Marketing & Advertising
Product Marketing Manager
iPass changes the economics of enterprise mobility and revolutionizes the connectivity experience. At iPass we strive to be the voice of the enterprise in the mobility space by providing services that simply, smartly and openly facilitate access from any device on any network, while providing the visibility and control necessary to support the demands of the enterprise customer. Founded in 1996, iPass products and services transparently facilitate every connection, regardless of underlying network or device; provide the enterprise with carrier independence and reduce lock-in costs; and give the enterprise a new level of choice and control to drive down costs and maintain security in a world where consumers drive enterprise IT.
With 3,500 enterprise customers worldwide, including more than 370 of the Forbes Global 2000, iPass is a leading provider of enterprise mobility services. Headquartered in Redwood Shores, Calif., iPass (NASDAQ: IPAS) is a publicly traded company.
We are currently accepting applications for a Product Marketing Manager. This position will be based at our corporate headquarters in Redwood Shores, CA. We will also consider candidates in the Irvine, California area. **Only Local Candidates Will Be Considered**
Position Overview:
iPass Managed Network Services provides a variety of Wide Area Networking solutions for the enterprise. Our state-of-the-art IP VPN Management Platform enables customers to remotely manage large networks, delivering the visibility and control they require. From PCI compliancy services to advanced network and application level monitoring, iPass MNS delivers the management and solutions necessary to improve network performance, network security, and network availability.
The Product Marketing Manager (PMM) for iPass Managed Network Services is responsible for designing and managing a full range of marketing programs focused on increasing sales and improving our strategic positioning in the market. The position will report directly to the Vice President of Sales and Marketing.
This position will team cross-functionally with the corporate iPass marketing organization and be responsible for spearheading all aspects of MNS marketing. The Product Marketing Manager will also work hand-in-hand with sales, key internal business owners, customers, and partners. The PMM will also need to work closely with Product Management and Engineering to provide product feedback as well as ensure alignment, readiness, and communication to the field and customer base.
Principal Responsibilities:
iPass MNS is an established yet growing division within iPass Inc and we are seeking a candidate with a diverse range of product marketing experience; the PMM will develop and drive all aspects of our marketing strategy. The PMM will own the public relations and marketing communications strategy, as well as drive go-to market initiatives both offline and online. This position will have responsibility for the key marketing levers for iPass MNS including market research, branding, messaging, demand generation, product launches, customer product council oversight, and thought leadership initiatives.
The Product Marketing Manager is also responsible for creating, measuring, and tracking the Key Performance Indicators associated with the Programs as well as any needed marketing processes to ensure deliverability.
The successful candidate will focus on the following:
Expand our brand and messaging for the product portfolio
Create measurable, market-driven, go-to-market strategies around key product/service initiatives
Provide key customer and product feedback into product and engineering
Build and manage demand creation process and methodologies
Develop key Internet marketing programs to drive interest, educate, and drive sales
Expand and manage all product collateral and improve Customer References, Case Studies, and whitepapers
Work with our customers and industry experts to evangelize our solution portfolio and create better mindshare in the market
Requirements:
10+ years of experience and a proven track record of leading and managing marketing programs
Experience leading and managing integrated product launches and product marketing campaigns to support sales and business development
Experience in driving demand generation programs
Experience managing analyst and PR programs
Direct experience with Telecommunications or network management a plus
Must be hands-on and personally accountable with a strong focus on execution
An enthusiastic, high-energy and motivating individual with a marketing “attitude” who is visibly passionate
Success will be judged on what is accomplished and delivered along with resulting business success, not on what is proposed
Highly entrepreneurial, with a high level of energy, dedication, and a strong drive to succeed and win. Not afraid to roll up his/her sleeves
A learner, someone who can become deeply versed in, and articulate about, the iPass MNS business and solutions
Ability to quickly build credibility and rapport with the field sales & operations teams
Bachelor’s degree required. MBA a plus
iPass offers a competitive salary and benefits package. If your qualifications are a match for this position, please email your resume and salary requirements to
