Marketing Account Manager

Marketing Account Manager

PRIMARY RESPONSIBILITIES
• Act as the primary point-of-contact for the customer and lead the day-to-day management of national accounts
• Provide leadership in the development of customers’ strategies and presentations
• Define customers’ business needs and identify areas of opportunity to increase account growth and drive revenue
• Develop and negotiate pricing recommendations for select accounts
• Inform team members of opportunities, issues and barriers in a timely manner as well as report progress on current objectives
• Develop program summaries/analysis and present to senior decision makers
• Utilize fact-based tools to improve our ability to provide customers more value than our competitors
• Analyze sales and product, develop recommendations and communicate strategy changes
• Participate in the development of a business plan for customers
• Create and assemble marketing materials and organize meetings
• Carefully monitor communication response data and other performance and marketing metrics
• Coordinate the production and distribution of various communications with outside factories and customers
• Assist in the development of advertising plan
• Manage and maintain product and data information within company systems
• Assist in marketing research
• Create and distribute rollout communications for program updates, product enhancements, direct marketing programs and sales tools. Maintain marketing plan flowchart

ADDITIONAL RESPONSIBILITIES
• Travel – 10% to 20% required


Requirements:

KNOWLEDGE AND SKILL REQUIREMENTS
• A minimum of 5 years’ experience in delivering measurable, successful marketing strategies
• Major retail account experience highly preferred
• Detail Oriented
• Excellent verbal, written, visual/presentation and interpersonal communication skills required
• Computer Literacy
• Process oriented including milestones and deadlines
• Bachelor’s Degree Preferred